About

“Matcha made me pause, and that’s where Noon began!”

Hey there! I’m Anushree, the founder of Noon, and here’s a little story about how this matcha journey began.

After tasting a bunch of matcha brands during my travels outside India, I realised something was missing back home. Good, authentic matcha was so rare to find! Most of the options just didn’t hit the right spot, and that’s when it struck me, why not introduce truly great matcha to India?

So, after months of trials (and I mean lots of matcha lattes, some great, some… not so much), I finally found the one. And guess what? It comes all the way from Kagoshima, Japan. A region known for growing some of the world’s finest matcha. I’m excited for you to be a part of Noon and join my little Matcha Club.

Trust me, you’re in for something special!

Oh, and why "Noon"? Well, because noon is that perfect moment of the day, where everything slows down just a bit, and you deserve a matcha break, whether it’s a refreshing iced drink or a cozy hot cup. It's the ideal pick-me-up time to treat yourself!

So, welcome to The Noon Club, and let’s get sippin’!

Our Mission

At Noon, our mission is to bring authentic Japanese matcha to India, making it a part of everyday rituals that inspire calm, clarity, and connection. We believe in honoring tradition while creating a community of mindful sippers who value quality, sustainability, and the simple joy of slowing down with a cup of matcha.

Who We Are

We’re Noon — where matcha meets modern life. Our tea comes straight from the farms of Japan, and into the hands of a new generation of sippers who care about quality, taste, and ritual. For us, it’s not just about drinking matcha, it’s about creating little pauses in a fast world — moments you can savor, share, and make your own.