If you're new to the world of matcha, welcome! This vibrant green tea powder has become a daily ritual for many around the globe - thanks to its health benefits, calming energy, and rich flavor. Whether you're diving in for wellness, taste, or tradition, here's everything you need to begin your matcha journey the right way.
Why We Chose Kagoshima?
Most people associate matcha with Uji (Kyoto), but Kagoshima, located in the southern tip of Japan, is one of the largest and most advanced tea-growing regions in the country, and a rising star in the matcha world.
Here’s why we chose Kagoshima as the source of Noon Matcha:
- Volcanic Soil: The region’s proximity to Sakurajima volcano gives the soil rich minerals, ideal for nutrient-packed tea leaves.
- Clean Air & Water: Kagoshima’s natural surroundings provide pure water sources and minimal pollution, which significantly enhances leaf quality.
- Climate Perfection: With mild temperatures, frequent rainfall, and misty mornings, Kagoshima offers a microclimate perfect for matcha cultivation.
- Organic Farming Practices: Kagoshima leads Japan in organic tea farming, and many farms (like the one we work with for Noon Matcha) are JAS-certified organic, Halal certified, and FSSAI approved for India.
Noon Matcha Sourced from the Heart of Kagoshima
At Noon, we are proud to source our ceremonial-grade matcha directly from a small, family-run tea farm in Kagoshima that has been growing tea for generations. Our matcha is:
- Made from the first flush, young and tender leaves
- Grown using organic, sustainable farming methods
- Stone-ground for a smooth, frothy finish
- Packed and sealed in UV-protected tins to preserve freshness and nutrients